Month: September 2020
The importance of networking in times of crisis
As a business owner, you’ll know how important networking is. For most of you, it’s probably a crucial part of your business, as it helps you stay in regular contact with other business owners and can help you find new potential customers and suppliers. During normal times, you’ll probably meet[...]
Video marketing: a must for 2020
There are more videos online than ever before. The rise in social media use and apps means brands have never had a better opportunity to engage with customers by sending them a message straight to their smartphones and inboxes. Video marketing looks set to be one of the biggest trends[...]
Covid 19: Customer Guidance
The Base remains open and operational. Our primary focus is always the health, safety and well-being of our employees and tenants. We are working hard to offer support and assistance to both tenants and business partners during this challenging time. We have introduced a new set of protocols for tenants[...]
Keeping mentally healthy during lockdown
With the lockdown now being officially extended, it’s more important than ever to really focus on your mental health. Being stuck indoors, either on your own or with the same people, for long periods of time, and not being able to physically interact with others if you do venture out,[...]
Boost your business with apprenticeships
Have you ever considered the benefits of employing your own apprentices? More and more businesses are looking at how to run successful apprenticeship schemes because of the wide range of benefits, including creating a dedicated workforce as opposed to hiring one. All sectors are suffering from significant skills gaps in[...]
Improve your recruitment strategy
A business is only as strong as its employees, so how do you recruit the best staff should be a key objective? Hiring is a laborious task and a costly one, so taking the right steps and putting the effort in will reap rewards. It needs to be an efficient[...]
Capitalise on the £20m Made Smarter Pilot
Announced to huge fanfare in November 2017, the Made Smarter Review provided a definitive view of the UK’s industrial and technological landscape – and delivered proposals to put the nation at the forefront of the Fourth Industrial Revolution. It is a cornerstone of the government’s Industrial Strategy, which is why[...]
Town or city for your business?
Successful football teams and brilliant bands are just two of the things the North West’s two major cities have got in common. Something else they share is the plethora of small businesses found within them. Walk through the streets of Liverpool and Manchester, and you’ll see they’re packed with independent[...]
Artificial Intelligence – the ethical question
"Yeah, but your scientists were so preoccupied with whether or not they could, that they didn’t stop to think if they should." Jeff Goldblum, Jurassic Park, 1991. Nearly 30-years later, it’s not resurrected dinosaurs you could apply this to, but its 21st Century equivalent, Artificial Intelligence (AI). The benefits of this[...]
Staying ahead in the plastic revolution
The attitude towards plastic – and single-use plastic in particular – has changed massively over the last few years. Bottled water, drinking straws and plastic supermarket bags have all become less popular with consumers as environmental sustainability has slowly replaced convenience on the high street. It’s not just consumer habits[...]