Year: 2020

  You might be thinking Artificial Intelligence (AI) is something big companies do, not smaller businesses like yours. You might not even be sure of what AI is, so here’s a quick explanation you might find useful. AI is basically where a machine is introduced to collect or analyse data[...]

If you’re one of the millions of people who might be returning to your workplace soon after months of working from home, you might not be sure how to feel about it. There’s thinking about what to wear for work again, and having to travel, getting back to ‘normal’ is[...]

Chatbots could lead to the creation of 10,000 new jobs in the North West by boosting productivity. That’s the view of Chris Bain, boss of Chatbot Labs, located at The Base digital hub in Warrington, which is winning contacts to deliver what he described as “game-changing” boosts to company efficiency.[...]

As a business owner, you’ll know how important networking is. For most of you, it’s probably a crucial part of your business, as it helps you stay in regular contact with other business owners and can help you find new potential customers and suppliers. During normal times, you’ll probably meet[...]

There are more videos online than ever before. The rise in social media use and apps means brands have never had a better opportunity to engage with customers by sending them a message straight to their smartphones and inboxes. Video marketing looks set to be one of the biggest trends[...]

The Base remains open and operational. Our primary focus is always the health, safety and well-being of our employees and tenants. We are working hard to offer support and assistance to both tenants and business partners during this challenging time. We have introduced a new set of protocols for tenants[...]

With the lockdown now being officially extended, it’s more important than ever to really focus on your mental health. Being stuck indoors, either on your own or with the same people, for long periods of time, and not being able to physically interact with others if you do venture out,[...]

Announced to huge fanfare in November 2017, the Made Smarter Review provided a definitive view of the UK’s industrial and technological landscape – and delivered proposals to put the nation at the forefront of the Fourth Industrial Revolution. It is a cornerstone of the government’s Industrial Strategy, which is why[...]

Successful football teams and brilliant bands are just two of the things the North West’s two major cities have got in common. Something else they share is the plethora of small businesses found within them. Walk through the streets of Liverpool and Manchester, and you’ll see they’re packed with independent[...]

"Yeah, but your scientists were so preoccupied with whether or not they could, that they didn’t stop to think if they should." Jeff Goldblum, Jurassic Park, 1991.  Nearly 30-years later, it’s not resurrected dinosaurs you could apply this to, but its 21st Century equivalent, Artificial Intelligence (AI). The benefits of this[...]