Planning Business Growth with The Base

After a January that lasted a lifetime, we ended the month with an event looking at the year ahead.

The topic was ‘Planning Business Growth’, we had a room full of eager business owners scribbling down notes and asking questions throughout, a great start to our year of events.

After a brief introduction by The Base Business Development Manager Sylvie Morton, Steve Burgin of Appleton Advisory took over.

Steve shared valuable knowledge, captivating the audience who eagerly took notes.

Stages of growth

Steve outlined the stages of business growth and introduced an orbit diagram that was unfamiliar to most of the audience.

The diagram illustrates growth objectives and serves as a valuable tool for businesses.

Overall the biggest advice was to “Evolve your plans as your business changes”. Revisit regularly, don’t forget about it for 3 years – as this will help you keep focus on your objectives.

Tying in nicely with Steve was Bren Hutchinson’s topic of sustainable business growth.

Bren, who runs BH Associates talked us through her experiences and how she started out as a chartered accountant working her way up to where she is today.

Does your identity fit with your strategy?

Bren hit the audience with questions like ‘Does your identity fit with your strategy?’ to get us all thinking on a cold Wednesday morning.

Bren also ensured that the audience understood the key importance of tight financial control to sustain the growth. The key point highlighted was communication, and having a plan that all of the organisation understood. This kept popping up from both speakers, as the main point for focus.

As notepads filled with advice and ideas, the floor opened to questions with Bren and Steve both happy to help with anything that came at them.

Offering both their past experiences and ways to improve going forward. As usual, the question and answer session proved to be one of the most helpful parts of the event.

At the event, attendees had the chance to ask questions to the guest speakers, engage in interactive discussions, and access event slides. They also had valuable opportunities to network with industry experts and gain insights that would propel their businesses forward.


At The Base, we have Bi-monthly business events where we provide our BaseConnect members with expert guest speakers and a great chance to network.

Our next event ‘Employee Engagement’ will take place on the 21st of March, book it in your diary’s now

Start Planning Business Growth today.

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